Know Your Tech: A/B Testing

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A key component to effectively attracting your audience is to better understand their preferences. Even the most seemingly insignificant change, like changing the color of the buttons on your website, can have a major impact on how effective your materials are. Fortunately, through a process called A/B testing, observing the impact of these changes is […]

Tip of the Week: Creating Canned Responses in Gmail

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If you’re like most business users, you rely on email quite a bit to stay apprised of what is going on, as do most of the people you are likely in communication with. As such, you most likely understand that, while most emails require some kind of response or confirmation of receipt, not all of […]

9 Ingredients to Creating a Winning UCC Strategy

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If there is one thing that supports everything a successful business does, it has to be communication. Any company relies on its communications to ensure that its clients are satisfied with their services, and as communications have improved, it has only become easier for a unified communication and collaboration, or UCC, strategy to take form. […]

Cost Savings Are Just The Start of VoIP’s Benefits

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Business owners and managers are always looking to save a buck. Since the cost of doing business continues to climb, looking to the cloud for their business-critical applications is one way to spread computing costs out over time. The cloud offers several solutions to help the modern business keep their costs down, and nowhere can […]

3 Reasons VoIP Is An Improvement Over Traditional Telephony

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Do you still rely on a traditional telephone system to keep in touch with clients and internal departments? This can be a severe issue for your operational budget. While your employees might be accustomed to having the physical phone on their desks, virtual phones are becoming a major contender to replace them for all different […]

Experts Believe Email Will Soon Meet Its End

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With email being such a prevalent tool used in the modern office, it might seem silly to think that in just a few short years, email might not be as relevant as it used to be. However, many professionals believe that email is limping along on its last leg, waiting to be put out of […]

Which VoIP Solution is Best for Your Business, In-House or Hosted?

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Proper communication is an imperative part of doing business, and nothing improves this aspect of your company better than a telecommunication system of some sort. Some businesses rely on their legacy telephone system for interoffice communication, but this can be both difficult and expensive to maintain. A VoIP solution, or Voice over Internet Protocol, is […]